It’s a bright(ish) Saturday afternoon, and I’ve been busy squirreling away behind the scenes. But a recent post by Melbourne-based photographer Jonas Peterson made me pause and reflect on Svaha Photography.
In case you aren’t familiar with his work, Peterson’s wedding photography is outstanding. He captures true beauty and tells a magical and intimate story of love. His Facebook post about individual photographers calling themselves companies sparked a lot of interest. As a photographer who runs her own small company, I’ve been pretty confused, too. Should I be writing posts in first person or third person? I’ve often ended up using third person because even though I’d like to take all the credit for Svaha, a lot of it is a team effort.
Svaha wavers between the ‘me’ and ‘we’ category. Yes, I can say that I am the founder of Svaha, but truth be told, there are a handful of other people involved. We are a small team of talented professionals who work together to make Svaha a reliable and beautiful photography company; one that you can rely on to turn your photo dreams into reality.
While I do most of the frontline work, including managing the website, I have a fantastic marketing manager and editor. I mostly shoot alone for Svaha, but for other assignments I work closely with associate photographers who help me create wedding pictures that exceed the expectations of my clients.
My liaison in Mumbai is Miti Sheth. A creative individual, she studied at the prestigious ESADE and handles the business and marketing aspects of the company. Nisha Relwani is Svaha’s website editor. She is in charge of all the writing and takes care of the overall look and feel of the blog. She is my sounding board for new ideas.
And finally, I am Roshini Lalwani, the founder of Svaha Photography. I have many roles, but I wouldn’t be able to do it all by myself. Miti and Nisha are my pillars of strength, my faithful anchors who keep me grounded and sane. They often do a lot more than what their roles require. When I think of them, as well as all the photographers I work with, I find it selfish to use ‘I’ to describe Svaha. It’s only fair to keep them all in mind, right?